![]() ![]() The print set can’t bring that reliability because it gets obsolete so quickly and because it doesn’t have all the material that is online.” The value proposition in our case is to be a reliable source. ![]() “No one is expecting total comprehensiveness. “The perception of what is comprehensive has changed significantly,” he said. Youths today often look at the 32-volume set and think that it seems too small, Cauz said. Such considerations, however, are “a generational issue,” Cauz said. As a student, “the encyclopedia for me was the shortest time between doing homework and starting to play,” Cauz said. The volumes, lined up authoritatively across a bookshelf, imparted a sense of gravitas about the material they contained and the mission of the company that published them. Even pricing-wise, the online edition makes better sense - at least for consumers: The basic subscription to the online version runs US$17 a year, or $1.99 a month, while the print set costs $1,400.Įven though the print edition hasn’t been a significant form of revenue for the company for some time, Cauz admitted that the volumes are iconic for the company. The effort it takes to pack the most relevant of that information into book form is considerable for the company. The amount of material the company has amassed online has dwarfed the print edition. Over the past few years, the print edition accounted for less than 1 percent of Britannica’s revenue. ![]()
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